PSYCHOLOGY-DRIVEN AGILITY
Unlock the Secrets to Organisational Success with Psychology-Driven Agility! Dive into a unique approach that integrates psychology with business agility, providing you the tools to build insightful, capable, and dynamic teams, and organisations to achieve lasting transformation and success.

Achieving real change goes beyond processes and tools; it requires a deep understanding of human psychology and how it influences the vital aspects of success. This book bridges the worlds of psychology and business agility with relatable examples and stories, offering a practical framework for building resilient organisations.
Are you seeking innovative ways to deliver more value? Aiming to boost your organisation’s effectiveness? Striving to implement lasting improvements through transformation and change? This book is for you.
Get your copy and start your journey now.
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What readers are saying
"Andrew Hobday has distilled his decades of experience and training in business agility into a single, easy to read, and entertaining book that addresses the number one challenge to business transformation and the most complex thing in your business - people. Incorporating a thorough explanation of the techniques of business transformation and how they may be derailed by the biases that we all suffer from, Andrew gives you the tools needed to make your business transformation - planned, in-progress, or struggling - a successful one."
- Malcolm Hanson, Enterprise Architect & Psychologist


Drawing from his extensive experience, Andrew presents a comprehensive guide to gaining deep insights, making intelligent decisions, and efficiently implementing solutions. A key part of this journey is recognising and overcoming human biases, which can obstruct insights, decisions, and change—ultimately hindering progress. You’ll explore these biases and be given methods and techniques to overcome the disruptions they cause.
Whether you’re looking for change at an individual, team, or organisational level, this book provides actionable insights to push beyond the usual limits of the human mind.
Empower yourself to deliver exceptional value with:
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A unique framework to apply in your own context, starting today.
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Examples of how specific human biases undermine organisational success.
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Practical solutions to respond to and implement change within your organisation.
Get your copy and start your journey now.
Order on Amazon (eBook | Paperback):